Old Sci-Fi Logo/New SyFy Logo
I was really shocked when I heard that the Sci-Fi Channel was changing it’s name and logo to now become “SyFy.” They are also expanding their program and viewership from Sci-Fi related programing to…SyFy…whatever that means. I wanted to share a few thoughts about this switch.
2- In an effort to gain more, networks often dilute the very brand that has made the successful, which makes their new brand meaningless and confusing.
3- Now is the time for networks to be direct about what their programming is, who it is for, and leave no doubt.
4- SciFi’s programming is very target specific and could literally implode by this switch. Face it, you either like the SciFi genre or not, throwing in some random variety of shows won’t change that.
5- When CourtTV became TruTV in an effort to widen their reach, they still showed court cases as their main feature, with a small variety of other reality type programs. So what did that prove? People still want to call it CourtTV because they have a sense of loyalty. We don’t see man TruTV FANatics now do we?
6- On of the more successful re-branding was TNN’s change to SPIKE. Whereas TNN contained vague programing, SPIKE was a network created for manly men that liked crude humor, violence and action packed programming-They said what they are and it works.
